CES 2025: Automotive suppliers focus on software and safety

Find the Latest SoC Solutions
for... Automotive... IoT... Security... Audio... Video

With a long list of automotive suppliers making the trip to CES, what major announcements were made in Las Vegas? Tom Hooker, Autovista24 journalist, reviews the event.

autovista24.autovistagroup.com, Jan. 14, 2025 – 

There was a noticeable lack of carmakers at this year's CES. However, there was no shortage of suppliers in attendance. These companies unveiled the latest advancements in software-defined vehicles (SDVs), in-cabin user experience, AI and safety solutions.

Multiple collaborations were also announced as carmakers and technology companies found more common ground in SDVs. Blackberry, Amazon Web Services (AWS), Snapdragon and Qualcomm all look set to increase their automotive presence.

AI in-cabin experience

LG was one of the first companies to host a press conference at this year's CES. The brand focused on its 'Affectionate Intelligence' approach. This AI is designed to better understand and empathise with customers while delivering a more personalised experience.

This theme was apparent in its AI-based in-cabin sensing solution, the AI in-vehicle experience. The concept is designed to make driving safer and more convenient. It leverages LG's Vision AI to detect and respond to occupants' needs while optimising cabin conditions.

The solution adapts to each driver's preferences and provides tailored services. This includes personalised driving routes, real-time updates on road conditions, and information on nearby infrastructure as well as points of interest.

LG's demonstrated these capabilities during its press conference. The system proactively suggests rerouting to avoid an accident. It also recommended holding a video conference inside the vehicle due to traffic delays.

click here to read more...

 Back