Automotive trends for 2025

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eenewseurope.com, Jan. 01, 2025 – 

The automotive industry was perhaps the saving grace of the European semiconductor industry in 2023, but reality has hit hard in 2024.

The European Commission will start talks in the New Year on the future of the industry in the region as sales of electric vehicles stall. This is not just a European problem with Volkswagen and Stellantis, as Honda and Nissan merge, and Ford and General Motors struggle.

However there are huge opportunities for the industry in the shift to software-defined vehicles and autonomous driving. These shifts are beneficial to ARM, STMicroelectronics, NXP Semiconductors and Infineon Technologies.

"With the rise of electric vehicles and innovative ADAS, safety, and infotainment systems – many driven by AI, the automotive industry is experiencing massive changes," said Wayne Lyons, Senior Director of Marketing, Automotive Segment, AMD.

Many of those trends will be on display at the Consumer Electronics Show next week in Las Vegas. Honda will be showing its Series 0 platform that will be used for its SAE Level 4 driverless car in 2026.

"It's no longer the engine or infotainment that drives car sales. Most consumers today are much more concerned with what the in-cabin experience is going to be, than the size and power of the engine. It is the fully integrated In-Vehicle Experience (IVX) – from infotainment, cluster, and safety to gaming, connectivity, and personal digital assistants – that will define the car for the consumer," said Amey Deosthali, senior director, Embedded Product Marketing at AMD.

"IVX goes far beyond simple driver experience. There is a growing demand for IVX to expand throughout the entire vehicle to include all passengers. Some of the premium experiences under development include a display for each passenger, Internet to allow passengers to surf the Web, streaming video and console-class gaming requiring high-resolution graphics, and an immersive audio experience for each seat." ...

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