Sondrel announces Advanced Modelling Process for AI chip designs

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Reading UK – September 10, 2024 -- Sondrel, a leading provider of ultra-complex custom chips for leading global technology brands, has announced an Advanced Modelling Process for AI chip designs. This runs through every stage of a chip’s design to ‘prove’ that the design is what was specified – Functional Verification -- and that it does what it is supposed do – Performance Verification.

Paul Martin, Sondrel’s Global Field Engineering Director, explained, “AI chips are extremely complex to design because of the huge amounts of data that have to flow round them between the heterogeneous processors, IO and the memory. There cannot be periods when the processors are stalled waiting for data, which is made more complicated when the chip has several different types of processors each with different data traffic requirements. This new Process enables us to analyse and balance the dataflow through the chip whilst executing the software workloads on the AI chip.

“This uses accurate, cycle-based, system performance modelling early in the design cycle in advance of RTL development, enabling us to check that the design will meet its specification. The Process then continually evolves as RTL and eventually silicon becomes available to validate the design performs as specified. To accelerate the design process, we base the design on our Architecting the Future platform to ensure that we have a reliable, predictable path to market. This means we are reusing pre-verified design elements in the Process that constrain the solution space whilst ensuring high confidence in the integration of those elements, which also reduces risk and time to market.”

Power consumption by AI is a hot topic with some predictions saying that the power consumption of data centres could as much as triple the world’s energy needs. With AI proliferating everywhere to make devices smarter, there is an obvious drive to process data as much as possible before sending it to the cloud – so called AI at the Edge. To do this efficiently means that the power consumption of these compute intensive chips must be minimised which means using advanced nodes to hit the targets. Sondrel has always specialised in designing at the leading edge of chip technology and is currently working on 3nm designs. Advanced process technologies enable the power usage to be constrained whilst delivering the performance from using billions of transistors required from these ultra-complex custom chips.

A key to the Process is that it is able to extract the behavioural interaction between the processors and the memory and then map it onto the rest of the chip’s functions. This insight enables Sondrel’s designers to see how the chip is performing and to optimise the design to achieve the required balance of Power, Performance and Area.

Further details on the Architecting the Future range can be found here.

About Sondrel

Sondrel is a UK-based fabless semiconductor company specialising in high end, ultra-complex, custom digital Application Specific Integrated Circuits (ASICs) and System on Chips (SOCs). It provides a full turnkey service in the design, prototyping, testing, packaging and production of ASICs and SoCs.

The Company is one of only a few companies capable of designing and supplying the higher-spec chips built on the most advanced semiconductor technologies, selling into a range of hyper growth end markets such as high-performance computing, automotive, artificial intelligence, VR/AR, video analytics, image processing, mobile networking and data centres. Sondrel designs have enabled products by leading technology brands including Apple (iPhone), Sony (PlayStation), Meta's (Oculus), Samsung, Google and Sony smartphones, JVC (prosumer camcorders), Tesla and Mercedes-Benz cars.

Sondrel is well-established, with a 20-year track record of successful delivery, supported by long standing ecosystem partnerships including Arm, TSMC and Samsung. Headquartered in the UK, Sondrel has a global presence with offices in UK, USA, India and Morocco.

For more information, visit www.sondrel.com

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