How to design a SoC and get Arm CPU IP for no upfront license fee

Phillip Burr,Director Product Management,Arm Ltd.,USA

Biography :

Phillip Burr is a product marketing manager in ARM's CPU group responsible for the outbound marketing activities for Cortex-A in embedded and for Cortex-R and Cortex-M processors. Phil's experience, spanning more than 20 years, covers product strategy, product marketing, business development and product management, mainly in IP licensing businesses. Prior to joining ARM in early 2015, Phillip was product marketing director at Arkessa (Internet of Things SaaS platform) and product marketing director at Mentor Graphics where he was responsible for one of its key embedded software products. Phillip also co-founded Octymo, a Cambridge start up focused on licensing a mobile phone applications platform. Phillip brings extensive global experience including working in the APAC market where for TTPCom and Motorola he built and led a pan-Asian division to service a multi-million dollar IP licensing business. Phillip holds a MEng and a BEng degree in electronics, communications and computer system engineering from the University of Bradford.