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How to ensure car security using protected hardware
Ismail GUEDIRA,Sales & Marketing Engineer,Secure IC,France
Biography :
![](https://www.design-reuse-embedded.com/ipsocdays/ipsoc2017/portraits/Ismail GUEDIRA.png)
Ismail GUEDIRA is in charge of Secure-IC Sales & Marketing - EMEA. He started his career at Texas Instrument, where he was in charge of different actors in the Automotive Market. During that time, he developed a special relationship with French Car OEM and European Tier1 on various subjects such as Infotainment, ADAS, Electric Vehicles etc. Graduated in Analog and Digital Embedded Electronics Systems from "Grenoble-INP Phelma" in France. He is now involved in the development of Secure-IC in Europe on various Markets such as Banking, Smart Cards, Automotive ant IoT.
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